Brand Board
Studio Identity
The visual language for Elena Marsh Photography — the marks, palette, type, and printed objects that carry the studio across a delivered album.
Monogram · Wordmark
Palette
Monochrome, warm-leaning neutrals.
Bone
oklch(0.985 0.002 264)
Page ground — warm near-white.
Ash
oklch(0.9 0.003 264)
Hairlines and dividers.
Stone
oklch(0.6 0.005 264)
Secondary text, mid-gray.
Graphite
oklch(0.3 0.006 264)
Headlines under low light.
Ink
oklch(0.16 0.004 264)
Primary type and marks.
Typography
Fraunces for display, Sora for text.
Display — Headlines & Marks
Aa
Fraunces
The quick brown fox jumps over the lazy dog.
Body — Text & Labels
Aa
Sora
The quick brown fox jumps over the lazy dog.
Tone
How the work should feel.
Mockups
Printed objects — sample mockup data.
Elena Marsh
Photography
Business Card
90 × 50 mm — uncoated 350gsm, blind-embossed monogram.
Elena Marsh
Letterhead
A4 — watermark wordmark, hairline rule, wide margins.
Gallery Label
Print tag for delivered plates.
Social Avatar
1:1 monogram lockup.
Print Wrap
Kraft sleeve with wax-stamp seal.
Delivery Box
Slide box for digital delivery.